Where It All Began

The Newave Story

Developing Confidence Through Creativity

Our story

Where it all began…

Sep 2009
Newave Was Formed

Newave was formed in September 2019 by music teacher and producer, John Percival. The organisation ran its first 5 outreach community projects Class Act Music, After Dark Dance, Reduce Reuse & Recycle and IAMA. 

Sep 2010
First Contract Award

After a year of trading, Newave successfully tendered and won it's first contracted works framework with Sandwell Council. Newave employers 20 new members of staff to facilitate work across Sandwell.

March 2012
Music Education Parnterships

Newave starts to work collaboratively with local Music Services and MAT's to provide specialist music and arts leaders for schools across Birmingham, Solihull, Sandwell, Dudley, Staffordshire and Warwickshire. 

Sep 2015
Growth Within The Midlands

The company continues to expand music and arts activities in schools. A Board of Directors and governing body are formed to help with strategic focus. 

Sep 2019
Kelly Joins The Team

Kelly Percival (John's Wife) joins the team as Director of Music & Early Years. 

Our Values

We understand
our school's needs

Ultimately, we believe in the value of the arts. We are extremely passionate that every single child deserves to experience regular music and arts lessons and here at Newave our overarching mission is to promote and deliver high quality and inspiring music and arts provision to as many children and young people as we possibly can

By expanding our current network of education professionals and support staff, we hope to continue to pursue bigger and better opportunities which offer more children the chance to “develop confidence through creativity”.


We offer schools simple and effective lines of communication. This means you can always get in contact with a Manager or Director at any point. All Directors take an active role in the day to day operations with some still delivering in schools whenever possible. 


We offer a quality and unique service for each school. Our tutors are regularly observed and are fully and hold a Enhanced DBS certificate through Newave.

Bespoke Delivery

All of our music and arts services are bespoke programmes that are carefully designed for your school. 


We offer schools flexible music delivery through Service Level Agreements. As we face challenging times, we offer schools 12, 18 or 36 week SLA for ongoing peripatetic music services. 

Speak to a member of our team
We would love to hear from you

If you have any questions regarding our services, we would be delighted to discuss your school’s requirements.